Gendered Representations in Ads (Spring 2020)
This study is part of the ongoing Media/Gender program of the Institute of Media Research and Training (IMRT) at the Lebanese American University (LAU). The Media and Gender program focuses on producing research that investigates the representation of gender in Arab media, the obstacles and limitations to the advancement of women in media careers, and the relationship between Arab media and gender. This program also delves into training, teaching, advocacy and activism work that aims to empower women journalists and media practitioners and create a legally enabling environment for them at work and in their communities.
Primary Investigators
Jad Melki, Ph.D., is director of the Institute of Media Research and Training (IMRT), chairperson of the Department of Communication Arts, and associate professor of journalism and media studies at the Lebanese American University (LAU).
Gretchen King, Ph.D., is director of pedagogy and curriculum design at the Institute of Media Research and Training, and assistant professor of communication and multimedia journalism at the Lebanese American University (LAU).
Co-Investigators
Yasmeen Sakka is a research assistant and Master’s in Multimedia Journalism student at the Lebanese American University (LAU).
Rayan Haidar is a research assistant and Master’s in Multimedia Journalism student at the Lebanese American University (LAU).
Farah Saati is a research assistant and Master’s in Multimedia Journalism student at the Lebanese American University (LAU).
Gender and Media Topical Experts
Sarah Kaskas is assistant professor of film at the Lebanese American University (LAU).
Myriam Sfeir is director of the Arab Institute for Women (AIW) at the Lebanese American University (LAU).
Research Assistants
Ahmad Karakira is a research assistant and Master’s in Multimedia Journalism student at the Lebanese American University (LAU).
Hussein Kassab is a research assistant and Master’s in Multimedia Journalism student at the Lebanese American University (LAU).
We would like to thank the LAU and NCLW colleagues who helped make this project work during the toughest of times. We also would like to thank Dr. Anna Antonakis from Free Berlin University for her most valuable insights and generous input. We had hoped that she would be working with us on this project in Lebanon although the terrible circumstances of 2019-2020 disallowed her from joining us in Lebanon.
Funding
This study is supported by a generous grant from the National Commission for Lebanese Women (NCLW) and Hivos Foundation.
Publication
Melki, Jad, Gretchen King, Yasmeen Sakka, Rayan Haidar, Farah Saati, Ahmad Karakira, Hussein Kassab, Sarah Kaskas, and Myriam Sfeir. (2020). Gendered Media: The (Mal)Representation of Women and Men in Lebanese Advertisements (English/Arabic). Media/Digital Literacy Program. Institute of Media Research and Training, Volume 1, Issue 3, Lebanese American University, Beirut, Lebanon.