Minor in Advertising and Public Relations
What Will I Learn?
This program introduces students from any major to the profession and practice of advertising and public relations.
You will acquire basic competencies and skills that help you discern the role of communication in society and understand the main concepts, methods, and approaches used in the advertising and public relations professions.
The minor requires 18 credits.
Core Courses (6 credits)
|Principles of Advertising
Departmental Electives (12 credits)
|Crisis Communication & Conflict Management
|Media Entrepreneurship & Information Architecture
|Writing for Advertising and PR
|Digital Media Design
|Media and Society
|Global Media Literacy
|Global Change, Cooperation & News
|Introduction to Marketing
|Integrated Marketing Communication
|Introduction to Audio Visual Media