Programs

Minor in Advertising and Public Relations

What Will I Learn?

This program introduces students from any major to the profession and practice of advertising and public relations.

You will acquire basic competencies and skills that help you discern the role of communication in society and understand the main concepts, methods, and approaches used in the advertising and public relations professions.

Curriculum

The minor requires 18 credits.

Core Courses (6 credits)

Course Number Name
COM 213 Public Relations
COM 226 Principles of Advertising

Departmental Electives (12 credits)

Course Number Name
COM 305 Crisis Communication & Conflict Management
COM 350 Media Entrepreneurship & Information Architecture
COM 356 Media Relations
COM 357 Events Planning
COM 430 Writing for Advertising and PR
COM 431 Strategic Communication
GRDE 313 Advertising Design
JSC 222 Digital Media Design
JSC 312 Media and Society
JSC 224 Social Media
JSC 480 Global Media Literacy
JSC 481 Global Change, Cooperation & News
MKT 201 Introduction to Marketing
MKT 302 Integrated Marketing Communication
MKT 304 Consumer Behavior
MKT 412 E-Marketing
TVF 222 Introduction to Audio Visual Media