Minor in Advertising and Public Relations
What Will I Learn?
This program introduces students from any major to the profession and practice of advertising and public relations.
You will acquire basic competencies and skills that help you discern the role of communication in society and understand the main concepts, methods, and approaches used in the advertising and public relations professions.
Curriculum
The minor requires 18 credits.
Core Courses (6 credits)
| Course Number | Name |
|---|---|
| COM 213 | Public Relations |
| COM 226 | Principles of Advertising |
Departmental Electives (12 credits)
| Course Number | Name |
|---|---|
| COM 305 | Crisis Communication & Conflict Management |
| COM 350 | Media Entrepreneurship & Information Architecture |
| COM 356 | Media Relations |
| COM 357 | Events Planning |
| COM 430 | Writing for Advertising and PR |
| COM 431 | Strategic Communication |
| GRDE 313 | Advertising Design |
| JSC 222 | Digital Media Design |
| JSC 312 | Media and Society |
| JSC 224 | Social Media |
| JSC 480 | Global Media Literacy |
| JSC 481 | Global Change, Cooperation & News |
| MKT 201 | Introduction to Marketing |
| MKT 302 | Integrated Marketing Communication |
| MKT 304 | Consumer Behavior |
| MKT 312 | E-Marketing |
| TVF 222 | Introduction to Audio Visual Media |