BA in Communication
What Will I Learn?
Our program covers three areas: Advertising and Public Relations, Social and Political Communication, and Interpersonal and Organizational Communication. You may focus on only one or a mix of these three areas.
Curriculum
The BA in Communication requires 122 credits (including 30 freshman credits).
Departmental Core Courses (25 credits)
| Course Number | Name |
|---|---|
| COM 202 | Interpersonal Communication |
| COM 213 | Public Relations |
| COM 226 | Principles of Advertising |
| JSC 224 | Social Media |
| JSC 312 | Media and Society |
| JSC 419 | Media Law and Ethics |
| JSC 451 | Media Research Methods |
| COM 498 | Internship |
| COM 499 | Capstone Project |
Departmental Professional Electives (15 credits)
| Course Number | Name |
|---|---|
| COM 305 | Crisis Communication & Conflict Management |
| COM 316 | Political Communication |
| COM 350 | Media Entrepreneurship & Information Architecture |
| COM 353 | Organizational Communication |
| COM 354 | Health Communication |
| COM 358 | Small Group Communication |
| COM 430 | Writing for Advertising and PR |
| JSC 220 | News Writing and Reporting |
| JSC 222 | Digital Media Design |
| JSC 226 | Multimedia Journalism Basics |
| JSC 228 | Arabic News Writing and Reporting |
| JSC 314 | Data and Society |
| TVF 222 | Introduction to Audio Visual Media |
| GRDE 313 | Advertising Design |
| MKT 201 | Introduction to Marketing |
| MKT 302 | Integrated Marketing Communication |
Departmental General Electives (15 credits)
| Course Number | Name |
|---|---|
| COM 223 | Persuasive Communication |
| COM 260 | Advanced Public Speaking |
| COM301 | Human Communication Theory |
| COM312 | Media and Gender |
| COM 313 | Nonverbal Communication |
| COM 488 | Topics in Communication |
| JSC 330 | Arab and International Media |
| JSC 480 | Global Media Literacy |
| JSC 481 | Global Change, Cooperation & News |
Liberal Arts and Sciences Curriculum (LASC) courses
- LAC (30 credits): see details
- Free electives (7 credits)